Preparing for World Values Day – Values in Action

On Thursday, 15th October, the annual World Values Day will once again inspire individuals, businesses and communities to think about their most deeply held beliefs. The challenges of 2020 have made the values that move us at the core more critical than ever.

There’s a lesson to be learnt from this year’s theme, ‘Values in Action’. It is a call to bringing values to life through more than words and implement the habits and behaviours that will turn beliefs into long-lasting results. We use the phrase “Values are for living not laminating”.

In celebration of values, we will be discussing the importance of our beliefs in organisations.

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Values Are For Living, Not Laminating

The Grenfell inquiry has recently heard witnesses from Rydon, the contractor which took on the design and build responsibility for the Grenfell Tower project from April 2014 onwards.  A number of news stories were covered:

  • Rydon sought to keep more than £100,000 of the savings made by switching to the deadly aluminium composite material cladding on Grenfell Tower by hiding the true costs from its client.
  • The Rydon contract manager was described as using ‘Essex boy patter’ to push the cheaper cladding option for Grenfell.
  • There were some issues between Rydon employees and  ‘vocal and aggressive’ Grenfell residents who complained about fire safety
  • Rydon’s project manager was unable to explain the presence of “shockingly poor workmanship” on cavity barriers in the cladding system installed on the building.
  • It is interesting to note that Rydon Group website states the following:
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4 mistakes “values-driven” organizations make

In the six years since the first edition of The 31 Practices book was published, the topic of values has caught the imagination all over the world.  It has become fashionable for organizations to describe themselves as values-driven and yet, for the stakeholders (employees, customers, service partners, local communities, investors, members, citizens) of some, if not many, of these organizations, there is a disconnect between the aspirational words and the experienced reality. To quote the legendary baseball coach, Yogi Berra “In theory there is no difference between practice and theory. In practice, there is”.

So why is it such a challenge to be a values-driven organisation… in practice?  Here are four mistakes organizations can make, and you might be able to add more to the list.   Consider the questions in each section and how they relate to your own organization.

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Values-Driven Leadership: A Pathway to Sustained Organisational Success

The most successful organisations are those that are values-driven. They are high performing, and their employees are the most engaged. They bring commitment and energy to their work. They believe in what they’re doing and are, therefore more productive.

That engagement, commitment, and energy come from every corner of an organisation. Our passion at SERVICE BRAND GLOBAL is to work with companies and their progressive leaders to instil and foster a sense of authentic employee engagement for organisational success. 

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