12. I view failure as valuable when learning results from it

This page is to give some further insight into our view of SERVICEBRANDs and how the three areas of customer experience, employee engagement and brand DNA relate to each other. In addition, there are some photographs I have taken to offer a distraction (if needed!) and my own personal 31Practices on a daily basis. It would be great to receive any thoughts and comments.

Connection and collaboration

This question Can we measure behaviour? asked by Aga Yamin received over 1000 responses which prompted a collaborative effort with Pat Keith to produce a summary of the comments.

We did this to help make the topic more accessible for everybody and inspire further discussion. What a wonderful connected world we live in.

Download the summary here »

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