20. I turn creative thinking into practical reality

This page is to give some further insight into our view of SERVICEBRANDs and how the three areas of customer experience, employee engagement and brand DNA relate to each other. In addition, there are some photographs I have taken to offer a distraction (if needed!) and my own personal 31Practices on a daily basis. It would be great to receive any thoughts and comments.

Top of the Charts (well, number 39!)

This article “Building a Culture: You Need to Harness the Value of Core Values” was in the top 50 most popular articles on TLNT.com in the whole of 2014.

In summary, there is an explanation of what values are and why they are important, increasingly so in our super-connected world. The article goes on to explore some of the benefits of a values-based approach but also refers to the challenge of embedding this approach – with such a dependence on personal accountability from everybody representing the organization. There is some compelling commercial evidence and the article finishes with a music metaphor exercise for you to try.

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