Brand vision refers to the trajectory of a brand and what it hopes to achieve in the future. It is rooted in your core branding, but it encapsulates more than just the here and now. A perfect brand vision for your company will help to guide your business strategy and outline where you hope to be one day.

If you imagine your core brand identity as a kind of anchor, your brand vision is a place on the map you hope to chart a course to. It should resonate with customers and help to inspire employees.

Continue reading “What Is Brand Vision?”

Despite investing thousands of pounds into branding initiatives, many businesses still undermine their image in front of customers and clients.

We explore some of the most common branding mistakes to avoid so your business can retain brand integrity in a global culture that is increasingly sensitive to the way brands conduct themselves today.

Continue reading “5 Branding Mistakes that Might be Undermining Your Image”