4 mistakes “values-driven” organizations make

July 31, 2020

In the six years since the first edition of The 31 Practices book was published, the topic of values has caught the imagination all over the world. It has become fashionable for organizations to describe themselves as values-driven and yet, for the stakeholders (employees, customers, service partners, local communities, investors, members, citizens) of some, if not many, of these organizations, there is a disconnect between the aspirational words and the experienced reality. To quote the legendary baseball coach, Yogi Berra “In theory there is no difference between practice and theory. In practice, there is”.

So why is it such a challenge to be a values-driven organisation… in practice? Here are four mistakes organizations can make, and you might be able to add more to the list. Consider the questions in each section and how they relate to your own organization.

What’s the Difference Between Branding and Identity?

July 24, 2020

In today’s saturated market, thousands of companies that offer similar products or services are competing. When it comes to consumers choosing between these products, branding is often what makes one stand out over the other. Customers prefer to choose brands they like and trust and will usually stick with brands they have bought from before.

Branding is crucial to gaining a competitive edge over the current economic landscape. As companies start to market themselves with this goal in mind, they often don’t understand the difference between branding and identity.

6 Ways to Boost Employee Engagement

July 15, 2020

Employee engagement should be one of the top priorities for every brand. Actively engaged and motivated employees are more committed to their company’s goals. They’re willing to invest more time and channel their talents in the most effective ways. They’re also more likely to become brand ambassadors that believe in and promote the company’s values and products or services.

On the other hand, disengaged employees cost businesses between $450 and $550 billion annually.

Despite this significant impact, 36% of businesses see engagement as one of their biggest challenges. In this article, we’ll discuss ways to create employee engagement.

How to Increase Employee Engagement in the Workplace

July 8, 2020

At SERVICEBRAND GLOBAL, we believe your employees can be your greatest brand ambassadors. When everyone at your business is pointing in the same direction, sharing common values and habits, sustained performance is more comfortable to achieve. It includes directly employed people, contractors, and outsourced service partner employees.

Companies rely on the commitment their workforce can bring to the business. The more empowered your employees feel in their roles, the more they can contribute, innovate, engage, and bring forward.