SERVICEBRAND GLOBAL is a specialist thought leader, consultant operator and change agent, focused on values driven service for sustained performance.

We are experts in the creation, development and leadership of values-based SERVICEBRANDs, particularly in face to face service environments like hospitality, facilities management and retail, and relationship-based businesses such as professional services.

Our focus is on the customer experience and translating strategy into outstanding employee behaviour using the SERVICEBRAND approach (alignment of Customer Experience, Employee Engagement and Brand Identity). This approach has been applied successfully on an individual business unit, national and global basis to deliver remarkable, sustained improvement across a range of business measures.

“I describe Alan as the most HR savvy operator I have ever met! What’s more he is great fun to work with.”
Jacqueline Moyse
Head of Organisational Development
Mandarin Oriental Hotel Group
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2018 speaking engagements included the following – see a video clip:






  • Eventlabs – London
    How employees can bring organisational values to life every day


  • BestStay Croatia – Dubrovnik
    Keynote: How delivering a guest experience is no longer enough without a deeper emotional connection
    Workshop: 31Practices workshop
  • National Quality & Customer Experience Conference 2018 – Nottingham
    Keynote: Shh… the values economy is here
    Workshop: Release the power of your personal values for authentic happiness

Previous speaking engagements